How to Create a Content Marketing Strategy Template That Drives Results

Using the right strategy to create content can mean the difference between success and failure of your content marketing plan. In order to create an effective content marketing strategy template, it’s important to understand what makes one successful and how to create one from scratch. Here are 5 things you need to include in your content marketing strategy template, plus examples of what each should look like when completed.

Step 1: Brainstorm All Areas of Content

Before you can create your content marketing strategy template, you need to brainstorm all the different types of content you could potentially create. This includes blog posts, ebooks, infographics, webinars, podcasts, and more. Once you have a good list, you can start to narrow it down based on what will be most effective for your business. For example, if you’re targeting moms with young children, then an ebook may not be as valuable as an infographic.

Step 2: Assign Points

Assigning points helps you keep track of what needs to be done and when. Plus, it ensures that each task is given the appropriate level of importance. Start by assigning 10 points to your most important task, 7 points to your second most important task, and so on. You can also break up tasks into steps, with one point assigned to each step. For example, you might assign 3 points for completing an outline, 1 point for brainstorming topics and keywords (step 2), 1 point for researching those topics (step 3), and 1 point for selecting content topics (step 4).

Step 3: Decide On The Frequency

How often you publish new content will be determined by a number of factors, including your goals, your resources, and the engagement level of your audience. But as a general rule of thumb, more frequent content is better than less.

Step 4: Advertise On an Ongoing Basis

Even if you’re getting great organic reach, you should still be advertising your content. Why? Advertising allows you to reach even more people, and it also allows you to boost specific pieces of content that are performing well. The best way to do this is to create an ongoing advertising campaign on platforms like Facebook, Twitter, and LinkedIn. For example, if you want to promote your latest blog post about 5 things every entrepreneur should know about SEO, set up a new campaign that targets all the people who follow the company page or follow similar companies on social media.

Step 5: Measure And Check ROI

Measuring your content marketing strategy's ROI can be tricky, but it's worth it. After all, you want to make sure your hard work is paying off. The best way to measure ROI is by looking at how your content performs against your business goals. If you're not seeing the results you want, don't be afraid to go back to the drawing board and make changes. Use what you've learned in this process to guide your future decisions so that they'll be successful.

Conclusion

A content marketing strategy template is an essential tool for any marketer looking to create and execute a successful content marketing campaign. By following the steps outlined in this blog post, you can create a template that will help you focus your efforts, measure your progress, and ensure that your campaigns are driving results.